Small Businesses face a similar struggle when competing with large companies; While big companies have a PR person dedicated to running social media campaigns, small businesses often run them on their own and often slack on interacting with customers. Bottom line is, if you’re not posting to FB, tweeting, instagramming or sharing online…you’re not going to reach anyone. How can you make your interactions count? Unlike a big company, you are 100% of your business! You’re not a PR person hired to chit chat with potential and your words matter more. So…Let’s get to it!
See how the diaper in this picture looks sloppy on the initial take? I reposition it and edit photos in Picasa (free editing software) for the result below. You can download Picasa, or use editing software already available on your computer. It also lets you WATERMARK your photos! See how I wrote MamaBananasAdventures on these? Should they get pinned or find themselves way way way across the web, people will know where to search and find the original.
Don’t have the time to post constantly to social media?!! Get an assistant! You can hire a part time social media manager to work as needed. My preference is for Programs Like Sendible which will allow you to schedule months worth of posts and manage multiple social media accounts all on one screen. I’ve tried other programs, trust me, this is the best. Please use my referral code 154374 with friends to get 10% off Sendible.
Company name: Awesome Diapers
Facebook BST Group: These are becoming more and more popular. Facebook continues to limit how many of your posts it will show to your fans. Someone who belongs to a BST group will simply get group notifications. Many WAHMs are using this method to increase traffic. Be interactive, ask questions and answer comments.
I started a campaign for WAHM spoglight! Each month I feature a WAHM and we work together to create an article. See the one I created for Toosha’s here! If you have a blogger review done, make sure to share it on your pages! Mom-bloggers are quickly growing as a reliable and successful source of information to other Moms, and many shoppers look to reviews for information before they make a purchase. Good luck, congratulations on your business venture, and well wishes to you!
As always, thank you for stopping by! I always appreciate a ‘follow’ and love connecting with other Moms and bloggers!